ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Consumers want AI to speed up discovery

Article |
 Jul 18, 2025

2025 retail predictions: Mid-year reality check

Article |
 Jul 18, 2025

How AI could reshape the future of advertising agencies

Article |
 Jul 18, 2025

How healthcare providers and marketers can reduce the risk of patient no-shows

Article |
 Jul 18, 2025

Tariff costs will be lower than expected for Abbott and Johnson & Johnson

Article |
 Jul 18, 2025

Menopause hormone therapies should drop black box warnings, FDA panel says

Article |
 Jul 18, 2025

Criteo rolls out retail media auction tech, self-serve ad expansion

Article |
 Jul 18, 2025

How consumer behavior is evolving for the holidays in 2025

Article |
 Jul 18, 2025

Budgeting tools could be surprisingly strong Gen Z acquisition tactic

Article |
 Jul 18, 2025

Amex earnings buoyed by wealthy cardholder spend, increased card fees

Article |
 Jul 18, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
January 8, 2025

Almost 40% of Consumers Think AI Will Negatively Affect Their Lives (% of US adults, Dec 2024)

Note

Data was provided to EMARKETER by CivicScience. This data is being featured as part of our special coverage of AI in Commerce.

Methodology

Data is from an October 2024 EMARKETER and CivicScience study, conducted by CivicScience. The study draws from multiple data sets, generated by ongoing online surveys of US adults ages 18+. Data from all sets is weighted according to the US Census.

Featured In

US Consumer Sentiment Survey: AI AdoptionDespite unease, consumers anticipate AI advertising surge

Sources

EMARKETER
CivicScience

Chart Title

Almost 40% of Consumers Think AI Will Negatively Affect Their Lives (% of US adults, Dec 2024)

Publication Date

January 8, 2025

Sources

EMARKETER
CivicScience

Featured In

US Consumer Sentiment Survey: AI AdoptionDespite unease, consumers anticipate AI advertising surge
Topics
Artificial Intelligence (AI)United States

Daily News

Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
How AI could reshape the future of advertising agencies
Article
How AI could reshape the future of advertising agencies
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Luxury consumers lose faith in the economy
Article
Luxury consumers lose faith in the economy
Consumers want AI to speed up discovery
Article
Consumers want AI to speed up discovery
Amazon’s ad business benefited from longer Prime Day
Article
Amazon’s ad business benefited from longer Prime Day
2025 retail predictions: Mid-year reality check
Article
2025 retail predictions: Mid-year reality check
Nonessential spending slumps amid tariff price hikes
Article
Nonessential spending slumps amid tariff price hikes
Search engines reign, but social has standing in Latin America
Article
Search engines reign, but social has standing in Latin America
Shopify adds AI agent guardrails to protect its business model
Article
Shopify adds AI agent guardrails to protect its business model
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
Article
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article
JIC’s measurement audit shows a sector diversifying beyond Nielsen
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
Audio
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

Latest Reports

Tech Trends H1 2025
Report
Tech Trends H1 2025
Infopack: Pets 2025
Report
Infopack: Pets 2025
Retail Media Search Ad Spending Forecast and Trends 2025
Report
Retail Media Search Ad Spending Forecast and Trends 2025
Social Video 2025
Report
Social Video 2025
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Worldwide Social Network Users Forecast 2025
Report
Worldwide Social Network Users Forecast 2025
Infopack: France 2025
Report
Infopack: France 2025
D2C Ecommerce 2025
Report
D2C Ecommerce 2025
Asia-Pacific Social Network Users 2025
Report
Asia-Pacific Social Network Users 2025
Black Consumers’ Digital Habits 2025
Report
Black Consumers’ Digital Habits 2025
10 Best Practices for B2B Event Marketing 2025
Report
10 Best Practices for B2B Event Marketing 2025
Retail and Ecommerce Sales Benchmarks: Q2 2025
Report
Retail and Ecommerce Sales Benchmarks: Q2 2025
Infopack: Germany 2025
Report
Infopack: Germany 2025
The State of Germany Fashion Ecommerce 2025
Report
The State of Germany Fashion Ecommerce 2025
US TikTok Usage and Time Spent 2025
Report
US TikTok Usage and Time Spent 2025

Popular on EMARKETER

A longer Prime Day cements July as a key shopping moment in the retail calendar
Article
A longer Prime Day cements July as a key shopping moment in the retail calendar
The push to restrict pharma ads threatens billions in linear TV spending
Article
The push to restrict pharma ads threatens billions in linear TV spending
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Article
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Article
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Nearly 40% of video ads will use genAI by 2026, says IAB
Article
Nearly 40% of video ads will use genAI by 2026, says IAB
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
Article
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
June’s CPI report underscores tariffs’ upward pressure on prices
Article
June’s CPI report underscores tariffs’ upward pressure on prices
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Study: AI agents hit 68% adoption in big business
Article
Study: AI agents hit 68% adoption in big business
NBCUniversal breaks Upfront records with Peacock and sports
Article
NBCUniversal breaks Upfront records with Peacock and sports
How AI could reshape the future of advertising agencies
Article
How AI could reshape the future of advertising agencies
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

"Behind the Numbers" Podcast

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
Audio
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
Audio
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
Audio
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
Audio
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
Audio
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
Audio
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
Audio
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
Audio
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Audio
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
Audio
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
Audio
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
Audio
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
Audio
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
Audio
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
Audio
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...

Trending in United States

A longer Prime Day cements July as a key shopping moment in the retail calendar
Article
A longer Prime Day cements July as a key shopping moment in the retail calendar
The push to restrict pharma ads threatens billions in linear TV spending
Article
The push to restrict pharma ads threatens billions in linear TV spending
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Article
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Article
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Nearly 40% of video ads will use genAI by 2026, says IAB
Article
Nearly 40% of video ads will use genAI by 2026, says IAB
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
Article
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
June’s CPI report underscores tariffs’ upward pressure on prices
Article
June’s CPI report underscores tariffs’ upward pressure on prices
NBCUniversal breaks Upfront records with Peacock and sports
Article
NBCUniversal breaks Upfront records with Peacock and sports
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
How AI could reshape the future of advertising agencies
Article
How AI could reshape the future of advertising agencies
Amazon’s ad business benefited from longer Prime Day
Article
Amazon’s ad business benefited from longer Prime Day
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers