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EMARKETER

Asia-Pacific Social Network Users 2025

Meta Leads, Douyin Matures, Regulation in Australia, and Southeast Asia Fuels TikTok

Report by Man-Chung Cheung  |  Jul 8, 2025
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Table of Contents
Executive Summary
Asia-Pacific continues to power social network user expansion
Meta platforms are dominant in Asia-Pacific
Social network users in China have reached saturation
Australia’s new legislation is taking the wind out of social network user growth
Indonesia tops TikTok user growth in the region
Implications for brands and agencies
Media Gallery
About This Report
Despite high penetration of social networks among internet users in Asia-Pacific, population-wide adoption lags. As such, we expect 209.6 million new social media users in the region between 2025 and 2029.
Topics
Social Media Users
Asia-Pacific
Table of Contents
Executive Summary
Asia-Pacific continues to power social network user expansion
Meta platforms are dominant in Asia-Pacific
Social network users in China have reached saturation
Australia’s new legislation is taking the wind out of social network user growth
Indonesia tops TikTok user growth in the region
Implications for brands and agencies
Media Gallery

Asia-Pacific already has a dominant share of social networking users worldwide. But the region will still lead in net user gain over the next few years due to growth in India, Indonesia, and the Philippines. Among platforms, Meta’s Facebook and Instagram are ranked first and second in users, but the latter is quickly closing the gap. (Please note that our social media forecast excludes messaging apps like WeChat, Facebook Messenger, and KakaoTalk.)

Key Question: How fast will some of the biggest social networking platforms grow in Asia-Pacific, and what will drive growth?

Meta's Platforms Will See Strong Usage in Asia-Pacific Despite Being Banned in China (millions of social network users in Asia-Pacific, by platform, 2025-2029 (redacted))
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Key Stat: In Asia-Pacific—excluding China—Meta-owned Facebook (1.04 billion users) and Instagram (764.6 million users) will be the most dominant platforms through our forecast period.

This report can help you develop media strategy and allocate budget for campaigns (brands, agencies).

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Asia-Pacific continues to power social network user expansion
  3. Meta platforms are dominant in Asia-Pacific
  1. Social network users in China have reached saturation
  2. Australia’s new legislation is taking the wind out of social network user growth
  3. Indonesia tops TikTok user growth in the region
  1. Implications for brands and agencies
  2. Media Gallery

Charts in This Report

Meta's Platforms Will See Strong Usage in Asia-Pacific Despite Being Banned in China (millions of social network users in Asia-Pacific, by platform, 2025-2029 (redacted))Nearly 6 in 10 Social Network Users Worldwide Are Based in Asia-Pacific (% of social network users worldwide, by region, 2025)
Australia's New Regulations Will Slow User Growth for Most Major Social Networks (% change in social network users in Australia, by platform, 2024-2029)Indonesia Will Lead Asia-Pacific in TikTok User Growth in 2025 (% change in TikTok users in Asia-Pacific, by country, 2025-2029)

authors

Man-Chung Cheung

Contributors

Rahul Chadha
Director, Report Editing
Nicolas Crespo
Vladimir de Leon
Chart Editor
Penelope Lin
Director, Data Visualization
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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