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EMARKETER

Canada Mobile Banking Emerging Features Benchmark 2025

Unpacking the Features That Drive Loyalty and Set Banks Apart

Report by Tiffani Montez  |  Apr 24, 2025
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About This Report
Our fifth annual study ranks Canada’s top seven banks on mobile app innovation, based on an exclusive survey about what features consumers value most.
Topics
Financial Services
Banking
Canada

Mobile is the new battleground for loyalty, with nearly two-thirds of banking customers in Canada using the channel. But loyalty is fragile: More than 4 in 10 mobile banking users would switch banks for a better mobile experience. Our fifth annual study reveals the innovations Canadian banks need to stay ahead.

This deck will:

  • Reveal the emerging features that mobile banking users in Canada value most.
  • Compare support for these mobile features among the seven largest Canadian financial institutions (FIs) by domestic assets.
  • Identify the key features that drive retention and give banks a competitive edge.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

17charts

Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

More Than Two-Thirds of Canada's Banking Population Will Be Mobile Phone Banking Users by 2027 (millions of mobile phone banking users in Canada, % change, and % of banking population, 2024-2028)Top 5 Most In-Demand Mobile Banking Features in Canada, Feb 2025 (% of respondents)
Canada Mobile Banking Feature Category Values, Feb 2025 (% of respondents)Overall Mobile App Rank and Score of the Top 7 Financial Institutions in the Canada (rank out of 7, score out of 100*)
Mobile App Rank of the Top 7 Financial Institutions in Canada, by Category (rank out of 7)Account Management Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Account Management Mobile Features of the Top 7 Financial Institutions in CanadaTransfers Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Transfers Mobile Features of the Top 7 Financial Institutions in CanadaSecurity and Control Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Security and Control Mobile Features of the Top 7 Financial Institutions in CanadaAlerts Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Alerts Mobile Features of the Top 7 Financial Institutions in CanadaCustomer Service Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Customer Service Mobile Features of the Top 7 Financial Institutions in CanadaDigital Money Management Mobile Feature Rank and Score of the Top 7 Financial Institutions in Canada (rank out of 7, score out of 100*)
Digital Money Management Mobile Features of the Top 7 Financial Institutions in Canada

authors

Tiffani Montez

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Na Li
Director, Primary Research
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor
Julia Woolever
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