Direct-to-consumer (D2C) ecommerce is entering a new era. After years of lagging overall US ecommerce growth, the channel is poised to gain momentum from advances in AI shopping that will make brands more readily discoverable, with young consumers more likely to seek them out.
Key Question: How should brands develop their D2C commerce and media strategies in response to the latest disruptive trends?
Key Stat: US D2C ecommerce sales will reach $239.75 billion in 2025, accounting for 19.2% of total retail ecommerce sales.
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