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EMARKETER

Global Podcast Listeners Forecast 2023

Podcasts Are More Popular Than Ever, and More Listeners Are on the Way

Report by Ethan Cramer-Flood  |  Nov 2, 2023
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Executive Summary
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Table of Contents
Executive Summary
Podcast listener growth is still going strong in much of the world
English-speaking countries lead in podcast listenership, but listener growth will be higher elsewhere
North America is the center of the podcasting world, though China will soon have the most listeners
Latin America’s embrace of podcasting continues
In Western Europe, Spain embraces podcasts the most, but Germany has the largest audience
Media Gallery
About This Report
Our latest forecast for 14 countries and three regions shows sustained healthy growth for podcast listenership in most markets, even as the boom years are winding down.
Topics
Podcasts
Worldwide
Table of Contents
Executive Summary
Podcast listener growth is still going strong in much of the world
English-speaking countries lead in podcast listenership, but listener growth will be higher elsewhere
North America is the center of the podcasting world, though China will soon have the most listeners
Latin America’s embrace of podcasting continues
In Western Europe, Spain embraces podcasts the most, but Germany has the largest audience
Media Gallery

Podcast listenership is still growing strong in most major countries, although increases will be more modest in the highly penetrated English-language markets. North America remains the center of the podcasting world, but Latin America and China will have more listeners soon.

Key Question: How many people will listen to podcasts this year in 14 major markets around the world, and where will listener growth be the fastest in the coming years?

Podcast Listeners in China and Select Regions Worldwide, 2021-2027 (millions)
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KEY STAT: North America has the most podcast listeners in the world for now, but in 2025 it will be eclipsed by Latin America, and by 2027 China will have more listeners than any other country or region.

Here’s what’s in the full report

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8charts

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Table of Contents

  1. Executive Summary
  2. Podcast listener growth is still going strong in much of the world
  3. English-speaking countries lead in podcast listenership, but listener growth will be higher elsewhere
  1. North America is the center of the podcasting world, though China will soon have the most listeners
  2. Latin America’s embrace of podcasting continues
  3. In Western Europe, Spain embraces podcasts the most, but Germany has the largest audience
  1. Media Gallery

Charts in This Report

Podcast Listeners in China and Select Regions Worldwide, 2021-2027 (millions)Podcast Listeners in Select Countries, 2023 (% of internet users)
Podcast Listener Growth in Select Countries, 2023 & 2024 (% change)Podcast Listeners in the US, 2021-2027 (millions, % change, and % of population)
Podcast Listeners in Select Countries, 2023 (millions)Podcast Listeners in Latin America, 2021-2027 (millions, % change, and % of population)
Podcast Listeners in Select Countries in Latin America, 2021-2027 (millions)Podcast Listeners in Select Countries in Europe, 2022-2027 (millions)

authors

Ethan Cramer-Flood

Contributors

Cosima Balletti-Thomas
Associate Forecasting Analyst
Ross Benes
Senior Analyst
Oscar Bruce Jr.
Senior Forecasting Analyst
Paul Verna
Principal Analyst
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