ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Consumers want AI to speed up discovery

Article |
 Jul 18, 2025

2025 retail predictions: Mid-year reality check

Article |
 Jul 18, 2025

How AI could reshape the future of advertising agencies

Article |
 Jul 18, 2025

How healthcare providers and marketers can reduce the risk of patient no-shows

Article |
 Jul 18, 2025

Tariff costs will be lower than expected for Abbott and Johnson & Johnson

Article |
 Jul 18, 2025

Menopause hormone therapies should drop black box warnings, FDA panel says

Article |
 Jul 18, 2025

Criteo rolls out retail media auction tech, self-serve ad expansion

Article |
 Jul 18, 2025

How consumer behavior is evolving for the holidays in 2025

Article |
 Jul 18, 2025

Budgeting tools could be surprisingly strong Gen Z acquisition tactic

Article |
 Jul 18, 2025

Amex earnings buoyed by wealthy cardholder spend, increased card fees

Article |
 Jul 18, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Impact of Weight Loss Drugs 2025

The Ozempic Effect Is Reshaping the Health, Wellness, and Food Markets

Report by Rajiv Leventhal  |  Jun 4, 2025
Download
Report
Deck
Share
Table of Contents
Executive Summary
The weight loss drug market has exploded in recent years
Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
Weight loss drugs are changing patient behavior—and brands have responded
Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
EMARKETER Interviews
Sources
Media Gallery
About This Report
Tens of millions of Americans will use weight loss drugs in the coming years. Here’s what pharma, food and beverage, wellness, and fitness brands and marketers need to know about GLP-1 patients’ changing behaviors alongside their medication use.
Topics
Health
Digital Health
Prescription & OTC Drugs
US
Table of Contents
Executive Summary
The weight loss drug market has exploded in recent years
Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
Weight loss drugs are changing patient behavior—and brands have responded
Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
EMARKETER Interviews
Sources
Media Gallery

Social media-fueled consumer demand for weight loss medications has been a boon for GLP-1 drug manufacturers and telehealth companies. The craze is also driving health and wellness marketers and food sellers to reconsider brand and marketing strategies to meet the changing needs of GLP-1 patients.

Key Question: How is the explosion of the weight loss drug market changing consumer behavior and creating opportunities for health, wellness, and food brands and marketers?

Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)
E-Mail ChartDownload

Key Stat: Most young consumers who take weight loss drugs have felt a stronger connection to brands that place emphasis on health and wellness since they started using the medication, per Dentsu.

This report can help you:

  • Develop media strategy (brands and agencies)
  • Develop commerce strategy (retailers and brands)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

8charts

Reliable data in simple displays for presentations and quick decision making.

1expert perspective

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. The weight loss drug market has exploded in recent years
    3. Increased awareness of and demand for weight loss drugs will drive market growth for the foreseeable future
    1. Weight loss drugs are changing patient behavior—and brands have responded
    2. Recommendations for pharma, food and beverage, and wellness and fitness brands and marketers
    3. EMARKETER Interviews
    1. Sources
    2. Media Gallery

    Charts in This Report

    Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)The Leading GLP-1 Products* Are Projected to Generate a Combined $51 Billion in US Revenues This Year (billions in combined US revenues generated by select GLP-1 products* and % change YoY, 2023-2026**)
    GLP-1 Users Report Higher Self-Confidence While on the Drug Than Before or After Treatment (% of US GLP-1 users who indicated their body image/confidence before, during, and after treatment, June 2024)Over 75% of US Healthcare Providers Prescribed Weight Loss Medications Last Year and Nearly All Saw More Patient Demand (% of US healthcare providers, Nov 2024)
    Over Half of Gen Z and Millennials Who Are Aware of GLP-1s Notice GLP-1 Content on Social Media (% of US Gen Z and millennials who have heard of GLP-1 medications, Dec 2024)Nearly Half of GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Drug, (% of US GLP-1 users, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)
    About Half of GLP-1 Users Pay More Attention to Food Labels Since Starting the Medication (% of US GLP-1 users, by generation, who pay more attention to food labels since starting GLP-1s, Jan 2025)3 Times as Many GLP-1 Users Increased Their Activity Level Than Decreased It Since Starting the Medication (% of US GLP-1 users who indicated how much they exercised* during treatment, June 2024)

    Interviewed for This Report

    Dave Minifie
    Terakeet
    CMO
    Interviewed May 13, 2025

    authors

    Rajiv Leventhal

    Contributors

    Vladimir de Leon
    Chart Editor
    Evelyn Mitchell-Wolf
    Senior Analyst, Digital Advertising & Media
    Jennifer Pearson
    VP, Research
    Naomi Rebuelta
    Copy Editor
    Heather Sprung
    Senior Editor
    Emman Velasco
    Chart Editor
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+
    Schedule a Demo