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EMARKETER

Infopack: Germany 2025

Key Digital Trends and Consumer Insights

Report by Chris Keating  |  Jul 1, 2025
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About This Report
Germany’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.
Topics
Ecommerce Sales
Digital Shoppers & Buyers
Digital Ad Spending
Germany

Germany’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

This deck provides a collection of the most relevant data and information to help you and your customers understand:​

  • How digital ad spending in Germany is evolving​
  • Commerce trends and forecasts​
  • How and where internet users spend time with various media

This deck can help you:​

  • Showcase opportunities to customers (agencies and solution providers)​
  • Determine market sizing (brands, agencies, and solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Chris Keating

Contributors

Jherr Daven Velasco
Researcher
Vladimir de Leon
Chart Editor
Madan Kumar
Copy Editor
Heather Sprung
Senior Editor
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