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EMARKETER

Mexico Ecommerce Market Shares 2025

Growth Rates and Incremental Sales Opportunities for Local, Regional, and Global Players

Report by Matteo Ceurvels  |  May 14, 2025
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About This Report
Despite the current duopoly between Mercado Libre and Amazon in Mexico’s ecommerce market, roughly 60% of online sales remain up for grabs for local, regional, and global retailers.
Topics
Retail Ecommerce Sales
Mexico
Table of Contents
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Despite the duopoly between Mercado Libre and Amazon in Mexico, retailers will compete for nearly $13 billion in incremental sales over the next two years.

This deck covers:

  • Mexico’s ecommerce market by leading retailers’ market share
  • Key shifts forecast in market share between 2025 and 2027
  • White-space sales opportunities for retailers to grab market share

This deck can help you:

  • Determine market sizing (brands, retailers, and solution providers)
  • Develop a go-to market strategy and showcase opportunities to customers (solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

13charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Media Gallery

      Charts in This Report

      Retail Ecommerce Sales Will More Than Double Between 2022 and 2028, Approaching $85 Billion by the End of Our ForecastMexico Is Quickly Closing the Gap With the US in Ecommerce’s Penetration of Retail Sales, Trailing by Just 0.3 ppts by 2028
      Q2 Is the Second-Most Important Quarter for Ecommerce Sales, Fueled by Major Online Shopping Events Like Hot SaleMexico Accounts for More Than a Third of Latin America’s Retail Ecommerce Sales, Making It a Key Battleground for Major Players
      Mercado Libre and Amazon Are the Most Popular Ecommerce Websites in Mexico, Reaching Over Half of All Internet UsersMercado Libre and Amazon Dominate Mexico’s Ecommerce Market, Capturing a Combined 40% of Total Sales This Year
      Mexico’s Four Leading Ecommerce Companies Command a Significantly Larger Share of Online Sales Than They Do in Total RetailMajor Players Are Making Record Investments to Bolster Their Retail and Ecommerce Operations in Mexico’s Competitive Market
      Mercado Libre’s Ongoing Multibillion-Dollar Investments Will More Than Double Its Market Share in Mexico Between 2017 and 2025Retail Ecommerce Sales Will Grow by $12.85 Billion in the Next Two Years, Led by Strong Performances From Mercado Libre and Amazon
      El Puerto de Liverpool and Walmart Will Outpace Mexico’s Total CAGR, Posting Double-Digit Gains Over the Next 2 YearsMercado Libre and Amazon Are the Only Retailers That Will Gain Meaningful Market Share in Mexico Through 2027
      Mercado Libre Will Pull Further Ahead of Amazon, Cementing Its Status as Mexico’s No. 1 Ecommerce Player

      authors

      Matteo Ceurvels

      Contributors

      Suzy Davidkhanian
      VP, Content
      Vladimir de Leon
      Chart Editor
      Diego Dell’Orco
      Nikolai Dineros
      Blake Droesch
      Donte Gibson
      Senior Charts Editor
      Wendy Malloy
      Director, Reports Editor
      Emma Noyes
      Graphic Designer, Data Visualization
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