Retail media has been a gamechanger. But when brands struggle to link media spending to real business results, who’s winning? The answer lies in data and its usage.

Roundel processes billions of guest signals daily, from online browsing to in-store pickup to off-platform media engagement. These insights have guided Target’s retail media business’ planning and post-campaign analysis. Now, the company is going further. Roundel is unlocking value by activating that data in real time—optimizing as campaigns run and measuring results with greater precision.

Introducing Precision Plus by Roundel™: Built for the way marketing moves now

Launching in August 2025, Precision Plus by Roundel™ is an AI-driven performance engine for today’s fast-moving retail media landscape. It helps brands activate smarter, optimize faster, and scale performance across platforms like Google, The Trade Desk, and leading social partners.

Precision Plus is powered by three foundational elements: Consolidation, data collaboration, and price transparency.

1. Consolidation: Media that’s aligned to your goals.

Precision Plus ensures your entire media strategy meets your objectives. Whether driving awareness, increasing consideration, or accelerating conversion, Precision Plus aligns every element, from planning to optimization, to deliver your goals with precision and accountability.

2. Data collaboration: Smarter optimization in the moment.

Precision Plus transforms insights from more than 165 million Target guests into real-time signals that fuel smarter media decisions across every campaign stage. When securely delivered to leading platforms, these proprietary signals—available exclusively through Roundel—refine audience understanding and power the native AI of partners like Google and The Trade Desk, enabling hyper-relevant messaging, adaption, and optimized performance with unprecedented precision and efficiency.

3. Price transparency: See where every dollar goes.

Precision Plus is designed to provide unmatched transparency in media investments. Brands gain visibility into how every dollar is allocated—between working media and associated costs. This clarity enables better planning, informed decision-making, and a deeper understanding of campaign ROI.

Measurable impact, proven results

Precision Plus provides a holistic view of what’s truly driving results with closed-loop capabilities connecting media exposure to sales. Performance measurement at Roundel uncovers the true impact drivers. By combining real-time data activation with full-funnel measurement, it empowers marketers to optimize dynamically and quantify ROI with greater clarity and confidence.

The early results speak volumes based on Target internal data:

• 55% reduction in CPM
• 843% increase in click-through rate
• 103% lift in ROAS

Retail media that works harder—so you don’t have to

Roundel believes the future of retail media is about visible, trustworthy, and scalable performance.

Precision Plus by Roundel™ is a shift in brand partnerships—uniting first-party intelligence, AI-driven innovation, and strategic clarity into one streamlined solution. It’s built for today’s faster, smarter, and more accountable marketing.

For brands ready to move beyond impressions and drive real impact, Precision Plus is the engine that transforms signals into scalable growth.