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Tariff costs will be lower than expected for Abbott and Johnson & Johnson

The news: Abbott and Johnson & Johnson reported lower-than-expected costs from tariffs during Q2 earnings this week.

Digging into the details: Both medical device companies now expect to pay less due to President Trump's tariffs, estimating around $200 million each for 2025.

  • Abbott anticipates just under $200 million in tariff-related costs, mostly in the second half of the year. CEO Robert Ford noted tariffs were “less of a headwind” than initially expected (the company forecast a hit of a few hundred million earlier this year).
  • J&J slashed its estimated costs for its medical devices division in half, from $400 million to $200 million. Its CFO told Reuters that a pause on Chinese tariffs helped along with J&J’s ability to absorb extra costs.

Yes, but: Abbott expects to lose $1 billion in sales this year. This is due to several factors: tariffs, fewer sales of COVID-19 tests, less business with labs in China, and reduced US foreign aid for HIV testing. Despite these challenges, Abbott still plans for its sales to grow by 6% to 7%. The company also announced it will open a new factory in Georgia in 2028 to make heart devices as a way to bypass tariffs.

Why it matters: Tariffs have been a major worry for companies in pharma and medical products. While Trump has promised to levy 200% taxes on medicines, these won’t kick in for a year or more, offering at least a temporary reprieve. For context: Medical devices and diagnostic tests currently have a different levy with a baseline 10% tariff, plus additional fees depending on the country.

Our take: It seemed like medical device companies would be the hardest hit by tariffs initially. So the positive spin from Abbott and J&J is encouraging. But tariffs are still costly. While device and diagnostic companies talk broadly about plans to mitigate tariff effects, raising prices for healthcare systems and consumers isn’t off the table.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.

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