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EMARKETER

The Trade Desk lands in S&P 500, eyes open web growth

Article by Jeremy Goldman  |  Jul 15, 2025
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The Trade Desk lands in S&P 500, eyes open web growth
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Topics
Programmatic Ad Spending
Connected TVs
Marketing Technology
United States
Worldwide

The news: The Trade Desk (TTD) is set to join the S&P 500 on Friday, July 18, replacing software firm Ansys following its acquisition by Synopsys. The announcement sent TTD shares up 6.6% on Tuesday, though the stock remains down over 30% year-to-date.

  • Founded in 2009 and public since 2016, The Trade Desk competes with major ad tech players like Google and Amazon. It remains a leading demand-side platform (DSP), optimizing ad buys across video, display, audio, and connected TV.

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