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EMARKETER
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Walmart+ Membership Fee Revenues
Ad Revenue
Walmart Ad Revenues
by Format
Walmart Search Ad Revenues
Ecommerce Channel, by Format
Walmart Ecommerce Channel Search Ad Revenues
Retail Ecommerce
Walmart Inc. Retail Ecommerce Sales
Walmart.com Retail Ecommerce Sales
by Product Category
Walmart Inc. Retail Ecommerce Sales, by Product Category
Walmart Inc. Retail Ecommerce Sales Growth, by Product Category
Walmart Inc. Retail Ecommerce Sales Penetration, by Product Category: % of Total Walmart Inc. Retail Ecommerce Sales
Walmart Inc. Retail Ecommerce Sales Penetration, by Product Category: % of Total Retail Ecommerce Sales
Walmart Inc. Retail Ecommerce Sales Share, by Product Category: % of Total Retail Sales
1st/3rd Party Sales
Walmart Inc. Direct Ecommerce Sales (1P)
Walmart Inc. Marketplace Ecommerce Sales (3P)
Membership Fee Revenues
Walmart+ Membership Fee Revenues
Households
Walmart+ Households
Users
Walmart+ Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: includes revenues from fees associated with Walmart+ memberships
Additional Note: Walmart Inc. recognizes membership fee revenues over the term of the membership, which is typically 12 months.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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