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EMARKETER
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Holiday Retail Mcommerce Sales, by Tariff Scenario
Overall
Holiday Retail & Ecommerce Sales
Retail
Holiday Retail Sales
Holiday Retail Sales, by Product Category
Holiday Retail Sales Growth, by Product Category
Holiday Retail Sales Share, by Product Category
By Tariff Scenario
Holiday Retail Sales, by Tariff Scenario
Holiday Retail Ecommerce Sales, by Tariff Scenario
Holiday Physical Retail Sales, by Tariff Scenario
Holiday Retail Mcommerce Sales, by Tariff Scenario
Retail Ecommerce
Holiday Retail Ecommerce Sales
Holiday Retail Ecommerce Sales, by Product Category
Holiday Retail Ecommerce Sales Growth, by Product Category
Holiday Retail Ecommerce Sales Share, by Product Category: % of Total Holiday Retail Ecommerce Sales
Holiday Retail Ecommerce Sales Share, by Product Category: % of Category Holiday Retail Sales
Retail Ecommerce Cyber Five Sales
Mcommerce
Retail Mcommerce Holiday Season Sales
Companies
Amazon Retail Holiday Ecommerce Sales
Apple Retail Holiday Ecommerce Sales
Best Buy Retail Holiday Ecommerce Sales
eBay Retail Holiday Ecommerce Sales
Target Retail Holiday Ecommerce Sales
Walmart Inc. Retail Holiday Ecommerce Sales
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: sales are for Nov and Dec of each year; includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; includes sales on tablets; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, food services and drinking place sales, gambling and other vice goods sales
Additional Note: The “limited tariffs” scenario assumes that US tariffs apply only to select trading partners. The “moderate tariffs” scenario assumes that US economic growth slows, but the downturn is limited due to partial tariff relief brought by trade negotiations with other countries. The “heavy tariffs” scenario assumes that broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.
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