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EMARKETER

Gen Z Technology and Media Preferences

Streaming, Social Media, and Gaming Are More Than Just Daily Habits

Report by Paola Flores-Marquez  |  Sep 21, 2023
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Executive Summary
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Table of Contents
Executive Summary
Technology and media are inseparable from the Gen Z experience.
Streaming, social media, and gaming are leading activities.
Sources
Media Gallery
About This Report
Streaming video and music top Gen Z adults’ media activities, but their digital lives aren't just about entertainment. The multitasking, multidevice cohort treats the intersection of media and technology as a lifeline for socializing and staying informed.
Topics
Generation Z
Smartphone Users
Social Media Users
United States
Table of Contents
Executive Summary
Technology and media are inseparable from the Gen Z experience.
Streaming, social media, and gaming are leading activities.
Sources
Media Gallery

The younger cohort of Gen Z is aging into the workforce, but are their technology and media habits aging with them? With smartphones, streaming, and social networks woven into their daily lives, Gen Zers consider the combination of media and technology pivotal in maintaining community and staying informed.

Key Question: What are Gen Z’s technology and media preferences in 2023?

Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)
E-Mail ChartDownload

KEY STAT: Streaming video and music are US Gen Z adults’ top two daily media activities, per a May 2023 Morning Consult survey.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Technology and media are inseparable from the Gen Z experience.
  1. Streaming, social media, and gaming are leading activities.
  2. Sources
  1. Media Gallery

Charts in This Report

Select Daily Media Activities Conducted by US Gen Z vs. Total Adults, May 2023 (% of respondents in each group)US Internet Users Who Obtain Most of Their Information About News and Breaking Events Through Social Media, by Generation, March 2023 (% of respondents in each group)
Impact of Social Media on Aspects of Their Lives According to Gen Z Social Media Users Worldwide, Nov 2022 (% of respondents)US Podcast Listeners Who Have Ever Purchased a Product/Service Because of a Podcast Ad, by Demographic, Oct 2022 (% of respondents in each group)
US Gamers Who Have Watched Livestreamed Games, by Generation, Nov 2022 (% of respondents)

authors

Paola Flores-Marquez

Contributors

Eleni Digalaki
Principal Analyst
Wendy Malloy
Director, Report Editing
David Morris
Principal Analyst
Jennifer Pearson
VP, Research
Debra Aho Williamson
Principal Analyst
Yoram Wurmser
Principal Analyst
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