ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Consumers want AI to speed up discovery

Article |
 Jul 18, 2025

Luxury consumers lose faith in the economy

Article |
 Jul 17, 2025

TikTok deepens creator tools to boost engagement, diversify content, and reach new audiences

Article |
 Jul 17, 2025

Drugmakers add lower cost, direct online pay option for Eliquis patients

Article |
 Jul 17, 2025

Drugmakers pay telehealth partners millions as part of D2C drug push

Article |
 Jul 17, 2025

Amazon’s ad business benefited from longer Prime Day

Article |
 Jul 17, 2025

7-Eleven IPO plans questioned after Circle K owner drops takeover bid

Article |
 Jul 17, 2025

Bank of America just misses revenue expectations for Q2 2025, explores stablecoins

Article |
 Jul 17, 2025

Cash App releases parental controls for P2P payments, rolls out Timothée Chalamet ad for retail payments

Article |
 Jul 17, 2025

US retail sales surged in June, defying uncertainty

Article |
 Jul 17, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
March 31, 2021

Types of Advertising US Consumers Are Most Comfortable Receiving, March 2021 (% of respondents)

Note

Data was provided to Insider Intelligence by LoopMe. Respondents were asked, "Which type of advertising are you most comfortable receiving?"

Methodology

Data is from a March 2021 LoopMe report titled "Understanding Consumer Ad Preferences & Online Data Regulation: US Insights Study." 2,410 US consumers ages 18+ were surveyed March 2-7, 2021 using the proprietary PurchaseLoop Research platform. 142,976 consumers were delivered the survey via their mobile devices. The surveys were non-incentivized and normalized by geography and gender to best represent the US population. LoopMe is a mobile video platform.

Featured In

Procter & Gamble regains its title as top global advertiserConsumer Attitudes Toward Digital Advertising 2021

Sources

LoopMe

Chart Title

Types of Advertising US Consumers Are Most Comfortable Receiving, March 2021 (% of respondents)

Publication Date

March 31, 2021

Sources

LoopMe

Featured In

Procter & Gamble regains its title as top global advertiserConsumer Attitudes Toward Digital Advertising 2021
Topics
Consumer Attitudes on MarketingUnited States

Daily News

Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Ferrero rethinks its portfolio as grocery consumption habits shift
Article
Ferrero rethinks its portfolio as grocery consumption habits shift
Luxury consumers lose faith in the economy
Article
Luxury consumers lose faith in the economy
Nonessential spending slumps amid tariff price hikes
Article
Nonessential spending slumps amid tariff price hikes
Search engines reign, but social has standing in Latin America
Article
Search engines reign, but social has standing in Latin America
Marketers stick with TikTok Shop despite its uncertain future
Article
Marketers stick with TikTok Shop despite its uncertain future
Shopify adds AI agent guardrails to protect its business model
Article
Shopify adds AI agent guardrails to protect its business model
CTAs lead the way in email engagement tactics
Article
CTAs lead the way in email engagement tactics
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
Article
Google, Anthropic, OpenAI, Meta: We’re losing visibility into AI
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Why commerce media networks have grown so quickly
Article
Why commerce media networks have grown so quickly
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
Audio
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

Latest Reports

Infopack: Pets 2025
Report
Infopack: Pets 2025
Retail Media Search Ad Spending Forecast and Trends 2025
Report
Retail Media Search Ad Spending Forecast and Trends 2025
Social Video 2025
Report
Social Video 2025
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Worldwide Social Network Users Forecast 2025
Report
Worldwide Social Network Users Forecast 2025
Infopack: France 2025
Report
Infopack: France 2025
D2C Ecommerce 2025
Report
D2C Ecommerce 2025
Asia-Pacific Social Network Users 2025
Report
Asia-Pacific Social Network Users 2025
Black Consumers’ Digital Habits 2025
Report
Black Consumers’ Digital Habits 2025
10 Best Practices for B2B Event Marketing 2025
Report
10 Best Practices for B2B Event Marketing 2025
Retail and Ecommerce Sales Benchmarks: Q2 2025
Report
Retail and Ecommerce Sales Benchmarks: Q2 2025
Infopack: Germany 2025
Report
Infopack: Germany 2025
The State of Germany Fashion Ecommerce 2025
Report
The State of Germany Fashion Ecommerce 2025
US TikTok Usage and Time Spent 2025
Report
US TikTok Usage and Time Spent 2025
Retail & Ecommerce Earnings Q1 2025
Report
Retail & Ecommerce Earnings Q1 2025

Popular on EMARKETER

A longer Prime Day cements July as a key shopping moment in the retail calendar
Article
A longer Prime Day cements July as a key shopping moment in the retail calendar
The push to restrict pharma ads threatens billions in linear TV spending
Article
The push to restrict pharma ads threatens billions in linear TV spending
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Article
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Article
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Nearly 40% of video ads will use genAI by 2026, says IAB
Article
Nearly 40% of video ads will use genAI by 2026, says IAB
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
Article
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
June’s CPI report underscores tariffs’ upward pressure on prices
Article
June’s CPI report underscores tariffs’ upward pressure on prices
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
Study: AI agents hit 68% adoption in big business
Article
Study: AI agents hit 68% adoption in big business
NBCUniversal breaks Upfront records with Peacock and sports
Article
NBCUniversal breaks Upfront records with Peacock and sports
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Ferrero rethinks its portfolio as grocery consumption habits shift
Article
Ferrero rethinks its portfolio as grocery consumption habits shift

"Behind the Numbers" Podcast

Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
Audio
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
Audio
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
Audio
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
Audio
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
Audio
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
Audio
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
Audio
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
Audio
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Audio
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
Audio
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
Audio
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
Audio
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
Audio
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
Audio
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
Audio
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...

Trending in United States

A longer Prime Day cements July as a key shopping moment in the retail calendar
Article
A longer Prime Day cements July as a key shopping moment in the retail calendar
The push to restrict pharma ads threatens billions in linear TV spending
Article
The push to restrict pharma ads threatens billions in linear TV spending
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Article
Dentsu and Roblox’s new initiative proves in-game advertising is the future
Marketers rush to unify social, CTV strategies
Article
Marketers rush to unify social, CTV strategies
Social Search Usage and Trends 2025
Report
Social Search Usage and Trends 2025
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Article
ChatGPT’s plan to add checkout feature puts OpenAI on collision course with Amazon, Walmart
Nearly 40% of video ads will use genAI by 2026, says IAB
Article
Nearly 40% of video ads will use genAI by 2026, says IAB
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
Article
Streaming’s share of TV surges, but CTV remains a challenge for advertisers
June’s CPI report underscores tariffs’ upward pressure on prices
Article
June’s CPI report underscores tariffs’ upward pressure on prices
NBCUniversal breaks Upfront records with Peacock and sports
Article
NBCUniversal breaks Upfront records with Peacock and sports
Marketers risk missing AI traffic by ignoring desktop
Article
Marketers risk missing AI traffic by ignoring desktop
Why is MMM making a comeback?
Article
Why is MMM making a comeback?
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article
Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Study: AI agents hit 68% adoption in big business
Article
Study: AI agents hit 68% adoption in big business
Nextdoor’s platform relaunch doubles down on hyperlocal content
Article
Nextdoor’s platform relaunch doubles down on hyperlocal content