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March 16, 2021

Internet Users Worldwide Who Feel that It Is Creepy vs. Cool for Brands/Retailers to Interact with Them, by Interaction Type, Dec 2020 (% of respondents)

Note

Respondents were asked "How would you feel if a brand/retailer interacted with you in the following ways? Please indicate whether you feel it’s creepy or cool?"

Methodology

Data is from the March 2021 Cheetah Digital report titled "Digital Consumer Trends Index 2021" in partnership with Econsultancy. Over 5,065 internet users ages 18+ worldwide were surveyed online during November-December 2020. Respondents were located in Australia, France, Japan, Spain, UK, and US. Cheetah Digital is a customer engagement software company.

Featured In

Most consumers are creeped out by ads that follow them across devicesConsumer Attitudes Toward Digital Advertising 2021Snapchat enhances map tool to give advertisers more ways to use location data

Sources

Econsultancy
Cheetah Digital

Chart Title

Internet Users Worldwide Who Feel that It Is Creepy vs. Cool for Brands/Retailers to Interact with Them, by Interaction Type, Dec 2020 (% of respondents)

Publication Date

March 16, 2021

Sources

Econsultancy
Cheetah Digital

Featured In

Most consumers are creeped out by ads that follow them across devicesConsumer Attitudes Toward Digital Advertising 2021Snapchat enhances map tool to give advertisers more ways to use location data
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