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July 18, 2023

Share of Time Spent With TV in US, by Platform, June 2023 (% of total)

Note

Starting Feb 2023, viewing that occurs through MVPD and vMVPD (virtual/multichannel video programming distributor) streaming apps (e.g., YouTube TV, Hulu Live, DirecTV, Charter/Spectrum), which primarily deliver live broadcast and cable programming, are no longer under the streaming category. ... Viewing to broadcast and cable content has always been reflected in the corresponding broadcast or cable category, including viewing that occurs via MVPD/vMVPD apps. Since May 2023, content streamed via a cable set-top box that is identified as a "streaming original" is credited to the appropriate streaming service, and by extension, the overall streaming category and is no longer in the "other" category.More

Featured In

Data Drop: 5 Charts on the Rise of Free Ad-Supported TVStreamers, cable fight for share of consumers’ TV timeCNN appoints new chief to grapple with decline and reignite digital transformationInfluencer Marketing 2023

Sources

Nielsen

Chart Title

Share of Time Spent With TV in US, by Platform, June 2023 (% of total)

Publication Date

July 18, 2023

Sources

Nielsen

Featured In

Data Drop: 5 Charts on the Rise of Free Ad-Supported TVStreamers, cable fight for share of consumers’ TV timeCNN appoints new chief to grapple with decline and reignite digital transformationInfluencer Marketing 2023
Topics
TVVideo-on-Demand (VOD)Time Spent with MediaUnited States

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